Catchy vegetable names can convince kids to eat them, suggests a new study. Researchers at Cornell University's Food and Brand Lab observed that kids have an aversion of vegetables, but they can be convinced if you rename veggies with a catchy name.
The researchers examined study pattern of the 147 students ranging from 8-11 years old students at five ethnically and economically diverse schools. At the schools, vegetable food items were renamed to ‘X-Ray Vision Carrots’, ‘Power Punch Broccoli’, ’Tiny Tasty Tree Tops’ and ‘Silly Dilly Green Beans’ or ‘Food of the Day’.
It was observed that changing the name of plain carrots to X-ray vision carrots increased the intake by 66 per cent, while there was an increase of 32 per cent when plain carrots were labelled as ‘Food of the Day’. Similarly, kids liked broccoli and beans after they were renamed to Power Punch Broccoli and Silly Dilly Green Beans.
In the second-leg of research, similar activity was conducted in two neighbouring New York schools, where researchers noted a similar response.
The researchers examined study pattern of the 147 students ranging from 8-11 years old students at five ethnically and economically diverse schools. At the schools, vegetable food items were renamed to ‘X-Ray Vision Carrots’, ‘Power Punch Broccoli’, ’Tiny Tasty Tree Tops’ and ‘Silly Dilly Green Beans’ or ‘Food of the Day’.
It was observed that changing the name of plain carrots to X-ray vision carrots increased the intake by 66 per cent, while there was an increase of 32 per cent when plain carrots were labelled as ‘Food of the Day’. Similarly, kids liked broccoli and beans after they were renamed to Power Punch Broccoli and Silly Dilly Green Beans.
In the second-leg of research, similar activity was conducted in two neighbouring New York schools, where researchers noted a similar response.
